Marketing in all forms is crucial for attracting new clients and growing your business. Since marketing can be complex and time-consuming, it requires a lot of expertise and experience to get it right; that’s why it’s essential to consider outsourcing. In this blog post, we’ll discuss the benefits of hiring a marketing agency, tips for finding the right fit, and what business owners should be aware of if they outsource their marketing.
Benefits of Hiring a Marketing Agency
Expertise at your fingertips! A marketing agency that focuses on your industry and has a team of experts with years of experience needed to market your business. They know how to develop effective marketing strategies that are tailored to you and your business. Ultimately, this allows you to reach your target audience. So, it’s a no-brainer that you would want this type of experience at your fingertips.
Outsourcing your marketing is time-saving! Marketing is time-consuming, whether we’re talking about content marketing, social media marketing, or traditional marketing. It requires a lot of research, planning, and execution, and then you do it all over again when you rinse and repeat your strategy. By outsourcing your marketing to an agency that focuses on your industry, you free up your time to focus on other aspects of your business.
Outsourcing your marketing to an agency can save you time, money, and grief. You don’t have to test out different strategies because of “hype”—an agency knows where, when, and how to spend your advertising dollars. You don’t need to hire a full-time marketing team or invest in expensive software and tools. An agency provides you with a team of experts who have the resources and tools needed to execute effective marketing campaigns.
Outsourcing can help you scale your business. Whether you’re a financial professional or coach, an agency can provide customized marketing solutions that fit your business goals and budget. Ultimately, this leads to business scaling.
Tips for Finding the Right Fit
Can I work with just any agency? In an ideal world, we’d say yes, but it’s important that you work to find the right fit. Let’s review a few things that can help you find the best marketing partner.
Look for an agency that specializes in your industry. Financial marketing and coaching is a niche area that requires specific knowledge and expertise. Yes, many agencies have success with many industries, but the most successful ones have a niche-specific focus since it’s critical to understand the unique challenges and opportunities in that industry.
Always ask potential agencies for a portfolio. Look for an agency that has a track record of success. Check their portfolio to see if they have experience working with businesses similar to yours. Look for case studies and client testimonials demonstrating their ability to deliver results. Also, remember that each business defines its own goals, so keep that in mind when looking at results. One financial business may be looking for email list growth, while another could be looking for course sales, etc.
Evaluate their industry knowledge. This can easily be done by having a look at their website content, such as case studies, blog posts, and even testimonials. You can also have a good look at their social media to see what type of information they share.
Evaluate their communication skills. Look for an agency that communicates effectively and is responsive to your needs. You want an agency that is easy to work with and understands your business goals and challenges. Each agency has its own communication style, and you’ll want to find the right fit for you. You can ask a potential agency how they communicate with clients and in what cadence.
What Business Owners are Missing Out on if They Don’t Outsource their Marketing
If you’re a business owner who has yet to outsource your marketing efforts, you could be leaving money on the table for a few reasons. Some of these reasons may not seem like obvious missed opportunities right away, but it’s important to review them.
Missed opportunity for increased visibility. Effective marketing can increase your visibility and attract more clients to your business. This is not something that’s always visible right away, and you have to remember that what we do today can significantly impact your business in the weeks, months, and years to come. Results from marketing aren’t always visible or measurable instantly. In fact, most marketing efforts take time and consistency; this is why always having a focus on visibility is indispensable.
A strong brand helps you stand out from your competitors, position yourself as a thought leader in your field, and differentiate yourself from the crowd. It is often said that thought leaders require a large following and high engagement. This is not the case and is far from reality. Thought leadership requires consistency, and most loyal followers may never even engage with your content. Brand-building is an important part of thought leadership as it allows you to be known for your area of expertise, and not working with a marketing agency could be costly when it comes to realizing that goal.
You could be leaving leads on the table. Lead generation is the lifeline of most businesses. Without incoming leads, you miss out on growth opportunities. Your lead-generation activities should be at the front and center of your business activities. With that being said, let’s be real for a second. As a busy brand, can you really focus on marketing strategy, writing an engaging copy, doing the engagement, and creating the content that will get your ideal clients in your pipeline? Likely not; that’s why you could be missing out if you don’t work with a marketing agency to help you with this process.
As you have read, there are many benefits of working with a marketing agency that focuses on financial services and coaching. We’re always here to help and are open to your questions.