Generating content doesn’t have to be a lot of work, time, and money. If you are falling into this pitfall, there’s a much better way to craft your messages and increase your audience influence. Time and money are valuable assets that you don’t want to be wasting; a process to help you protect these assets is well worth using!

What is this efficient process? 

Content repurposing. As a marketing tool with low costs and high gains, it’s a great way to ensure you’re maximizing your efforts to reach your audience. 

Why should you be utilizing this method? 

There are 3 main benefits to content repurposing: bigger audience, multiple media platforms, and low costs. Each benefit alone is worth using this system, so let’s expand on why you’ll reap all three.

Maximize audience outreach

With any posted content, your goal is for as many people to see it as possible. After all, not only did you put time into perfecting it, but you are knowledgeable on the subject and hope that people can benefit from the advice you have to give. Because your audience is made up of all types of people, they will each have a preferred way to consume information. By writing a blog piece, sending an email, creating a graphic, and making a video on the same topic, you’re giving them options that will ensure they can retain the message.

Connect via multiple platforms

Most people have certain social media platforms they like to get their information from. With the many options of media platforms, it’s best to be publishing your content on several different platforms. If you’re sticking to just one, you’re going to miss out on a lot of people who might appreciate your information. Make sure you’re posting to several different platforms so you can reach more people.

Keep costs low

Repurposing content means that you aren’t having to come up with new ideas all the time in order to connect with your audience. Take an older piece that’s already been published and refine it. There’s always fresh information coming out that can enhance what you already created and make it relevant again for your audience. 

And there you have it! The three biggest benefits to repurposing your content. By putting this method into practice, you will be amazed at how it has simplified your workload and gained you a bigger audience.

If you are looking to outsource this task, we’d love to connect with you and discuss how we can assist in expanding your reach to help grow your business! We know firsthand how beneficial content repurposing is which is why it’s one of the main services we offer.  

Book a coffee chat to see how we can help you simplify your business with content repurposing.